DesignRepublic develops branding and packaging for JUZU, a new generation of healthy soda

Brussels — DesignRepublic recently developed the complete branding and packaging for JUZU, a fresh new player in the functional drinks segment. JUZU is a light, refreshing soda enriched with collagen and vitamin C, created for people who live consciously but still want to enjoy great taste.

From the outset, the challenge was clear: to create a brand that effortlessly combines health and pleasure, while standing out immediately on shelf. No exaggerated claims or overly busy design, but a clear, modern identity that inspires trust and fits perfectly with an active lifestyle.

Working closely with the founder of JUZU, DesignRepublic developed a brand story rooted in balance, inner wellbeing and simplicity. This vision is reflected in a clean, minimalist design, enriched with subtle references to Eastern symbolism such as the lotus flower and the JUZU bracelet — elements that evoke calm and harmony without being overt.

The packaging was designed with a strong focus on readability, shelf impact and functionality. Key product benefits are instantly recognisable, while the overall look remains fresh, light and accessible — exactly what you would expect from a contemporary health drink.

Beyond the packaging design, DesignRepublic also laid the foundations for a broader brand ecosystem: a graphic style and visual logic that can easily be extended across communication tools, digital channels and future product ranges.

The entire project — from initial briefing to final delivery — was completed within a short timeframe, enabling JUZU to enter the market with confidence and strong growth ambitions.