A fruity soft drink created with the young professional woman in mind. It’s simple to like and simple to drink.
This fictional soft drink brand emphasises simplicity while adhering to the brief of an understated premium vibe. The name Juniver derives from the name of the owner, Juni and the Latin word Ver, meaning truth.
The logo’s font has been altered to soften the edges and make it more user accessible. Some individual letters have also been opened to provide a more distinct feel and improve the modern appearance. The gradient utilised in the logo’s letters VER indicates the variety of current and future flavours offered. Wavy lines and soft circular backdrops have been added to the design of the background, visible only on the back of the can. While the lines indicate the flow of water, the soft circles symbolise the fizziness of the drink and contribute to the packaging’s “bling.” Choosing to position the logo vertically on the product maximises its visibility while separating itself from the competitors.
The back of the tin can has the regular legal requirements as well as a brief summary of the brand’s characteristics. We also foresee a variety of merchandising products with a vertically positioned logo to increase brand awareness. Each flavour is represented by a separate colour accent. Because the brief requested for this flavour to be the launch product, the apple and pear variation is given additional prominence.
We also designed an advent calendar packaging with 12 different flavour cans in addition to the can design. The design has been left neutral in order to emphasise the artwork above. The top of this package has 12 perforated windows, each with a number representing one of the twelve days of Christmas. These windows make it simple to reach the cans. The same packaging design can be altered for fewer cans, such as in the case of gift packaging, which is typically for four cans.
- Agency/Creative: Inkmark Ltd
- Article Title: Juniver – Vegetarian Soft Drink
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Bristol
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Packaging Design
- Format: Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: #packagingdesign #packaging #graphicdesign #branding #branddesign #worldbranddesign
Freelance: Nik Bonacorsi