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JUMP Reinvigorates A Water Brand A 150 Years In The Making

JUMP Reinvigorates A Water Brand A 150 Years In The Making

JUMP – Marlish Water

Marlish Water appointed JUMP to create a unique brand to help position Marlish Still, Sparkling and Flavoured Spring Water as a premium natural drink.Following the introduction of a sugar tax on UK soft drinks in 2018 and an increased awareness from customers of the sugar content in drinks, Marlish developed low calorie, low sugar soft drinks that don’t compromise on taste.Lucy Batley, Creative Director at JUMP said: We knew that we had to find out what makes Marlish different from it’s competitors, and after a trip to the natural spring, it became clear this was not just another brand of water. The 150-year process through unique rock and mineral strata in its exact location, alongside the individually added, all-natural ingredients, is what gives it a distinctive taste and exceptional quality.

CREDIT

  • Agency/Creative: JUMP
  • Article Title: JUMP Reinvigorates A Water Brand A 150 Years In The Making
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Format: Can
  • Substrate: Metal

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