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July Rebrands Taza Flores – Tapas and Wine Bar

July Rebrands Taza Flores – Tapas and Wine Bar

Taza Flores is a Montreal based wine and tapas bar – established in 2004 – that blends culinary elements from the Spanish-Moroccan culture. The creative intention was to portray establishment and experience, but also the notion of mess, fun and noise – simply being humans sharing food and good times. This idea lead to a blend of hand-drawn logotypes, a seemingly unbalanced yet dynamic type treatment, and hand doodles to illustrate cocktail names from the menu.

The “vase” element represents a shape of pottery that is characteristic to the city of Taza, Morocco. It was originally produced and sold in the souk’s of Taza in the early 1900’s – it also creates a parallel with the French expression “prendre un pot”, which means and implies ‘to relax and have a drink’.

CREDIT

  • Agency/Creative: Studio July Inc
  • Article Title: July Rebrands Taza Flores – Tapas and Wine Bar
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Canada
  • Market Region: North America
  • Project Deliverables: Brand Identity, Brand Strategy, Graphic Design, Illustration, Product Naming, Rebranding, Tone of Voice
  • Industry: Food/Beverage

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