Non is a wine brand inspired by space exploration and the idea of transcending frontiers. It represents infinite curiosity, discovery and the connection between the earthly and the cosmic. Its name, “Non”, comes from the Latin word meaning “no”, evoking the limit that is rejected to reach the unknown.
The design features a futuristic and conceptual style that combines carefully integrated graphic and visual elements, reinforcing the thematic coherence between aesthetics and narrative. Although the design has dynamic elements, the overall layout is balanced thanks to the centered logo and the use of geometric lines. It stands out in a vibrant orange color, contrasting with the dark background, connecting the idea of exploring other times or dimensions.
The dynamic position of the astronaut gives us a main focus, which is able to capture a movement that evokes lightness and exploration. His posture seems a visual metaphor of reaching new horizons. The logo is bold, evoking the intersection of a star with orbits, over a geometric perspective of converging lines, representing the sensation of depth and spatial dimension. For the back label, a circle combined with a stylized barcode was devised, creating a unique and intriguing detail. Surrounded by a halo of stars and a texture that simulates stardust.
The bottle is elongated and elegant, with a solid base that ensures stability. Its design is complemented by futuristic details, such as the closure and its textured metallic silver finish, inspired by the panels of a spaceship.
“Produced somewhere far away”.
CREDIT
- Agency/Creative: Juan Salvador Aravena
- Article Title: Juan Salvador Aravena’s Futuristic Label Design Concept for Non Wine
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Chile
- Agency/Creative City: Juan Salvador Estud
- Market Region: South America
- Project Deliverables: 3D Design, 3D Modelling, Art, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Design, Graphic Design, Illustration, Label Design, Logo Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Wine Design
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Credits:
Strategic and Graphic Design: Juan Salvador Aravena