Arena Xperience is a Christian conference promoted by the Sara Nossa Terra church and the Arena ministry, with a strong focus on connecting and mobilizing the youth. Every year, the event gathers thousands of young people from across the country for a weekend of powerful encounters, immersive experiences, and a vibrant atmosphere of faith, creativity, and transformation.

The conference features a diverse lineup of attractions, including live music, engaging preaching, interactive workshops, artistic performances, testimonials, and multimedia content, all carefully designed to speak the language of the younger generation while delivering a deep, relevant, and transformative spiritual message. Each activity is thoughtfully curated to create moments of impact that remain beyond the event.

For 2025, the chosen theme is “O TEMPO É AGORA” (THE TIME IS NOW), a bold and urgent call for this generation to live with intention, presence, and purpose. The visual identity for this edition was crafted to reflect this message through an aesthetic inspired by pixel art and digital glitches. This glitch effect represents a symbolic bug in time that interrupts routine, creates friction, and urges participants to awaken from autopilot and fully embrace the present moment as a divine opportunity for action and transformation.

A vibrant and high-contrast color palette was used to amplify the emotional energy and create strong visual impact. Combined with dynamic motions, bold typography, immersive visuals, and digital textures, the identity speaks directly to a visually driven generation, reinforcing the idea that now is the moment to move, act, and live fully in God’s purpose and calling.