Introduction:
Habeshian Graphics, a renowned design agency, takes great pride in presenting the brand identity they have designed for JoyKid, a one-of-a-kind 4-floor mall created exclusively for children. This comprehensive brand identity embodies the essence of JoyKid’s vision and mission, showcasing its commitment to providing a safe, fun, and educational environment for children to play, learn, and grow. With a focus on creativity, inclusivity, and sustainability, Habeshian Graphics has meticulously designed a brand identity that reflects the values, personality, and aspirations of JoyKid.

Mission and Vision:
JoyKid’s mission, as conceptualized by Habeshian Graphics, revolves around the idea of inspiring creativity, imagination, and learning through play. The brand believes that play is a vital component of childhood development and aims to create toys and services that encourage children to explore, discover, and grow. JoyKid’s vision is to be a leading brand in the shopping mall industry, recognized for its commitment to quality, safety, and innovation. By offering not only entertainment but also education and inspiration, JoyKid aims to equip children with the skills and confidence needed for lifelong success.

Concept of Naming:
The name “JoyKid” was meticulously chosen by Habeshian Graphics to encapsulate the brand’s core values and evoke feelings of happiness, playfulness, and innocence. “Joy” represents the brand’s commitment to creating a fun and engaging environment for children, while “Kid” establishes the brand’s primary audience. The combination of these words creates a memorable and catchy name that resonates with both children and parents, inviting them to embark on a journey of joy and discovery.

User Persona:
Habeshian Graphics has carefully crafted JoyKid’s user personas to cater to children of all ages and backgrounds. The brand primarily targets families with young children who seek a safe and enjoyable environment for quality family time. Additionally, JoyKid welcomes older children and teenagers looking to develop new skills and explore their creativity. By providing a safe and inclusive environment, JoyKid ensures that all children, including those with special needs, can enjoy the mall’s offerings and feel a sense of belonging.

Brand Personality:
JoyKid’s brand identity exudes a personality that is fun, inclusive, and safe. Habeshian Graphics has created a vibrant and playful atmosphere, incorporating bright colors and engaging imagery to captivate children’s imagination. At the same time, the brand promotes inclusivity and equality, fostering a sense of community among children from diverse backgrounds. JoyKid’s messaging is positive, uplifting, and emphasizes the joy and excitement children experience during their visit. The brand’s commitment to safety and cleanliness further enhances its appeal to parents, assuring them that their children are in a secure and nurturing environment.

JoyKid’s Unique Offerings:
Habeshian Graphics highlights the exceptional features of JoyKid’s mall, designed to cater to children’s diverse interests and needs. The first floor is dedicated to play areas, offering thrilling activities such as paintball, bumper cars, cinema, karting zones, game machines, bowling, billiards, and mini golf. The second floor focuses on learning and development, with classrooms and workshops that teach children valuable skills like coding, robotics, and art. The third floor houses a variety of restaurants and cafes, serving healthy and delicious meals for both children and adults. Finally, the fourth floor serves as an event space for hosting birthday parties, workshops, and other special events, providing an all-encompassing experience for families.

Brand Identity Color Palette:
Habeshian Graphics presents the carefully curated brand identity color palette for JoyKid, which plays a vital role in establishing a strong and recognizable brand. Each color has been thoughtfully selected to evoke specific feelings and emotions, forging a

deep connection with customers. The chosen colors are visually appealing and psychologically impactful, reinforcing JoyKid’s brand values and differentiating it from competitors. The palette includes Pigment Red, Golden Poppy, Blue Bolt, and Safety Orange, which collectively create a unique and memorable brand identity.

Employee Uniforms:
Understanding the importance of a cohesive brand image, Habeshian Graphics has designed specific employee uniforms for JoyKid, employing colors that evoke amazing emotions in visitors and children. Each service within the mall has been assigned a particular color to express the feelings and impressions families and children will experience when interacting with the staff. Safety Orange represents the Shopping Zone staff, creating a fun and engaging shopping experience. Red (Pigment) is for the Food Court staff, stimulating the appetite and creating excitement. Blue Bolt represents the Learning Zone staff, providing a calm and secure environment for children to learn. Golden Poppy is for the Playing Zone staff, creating a playful and inviting atmosphere. Finally, Machu Picchu Green represents the Housekeeping Service staff, reflecting growth, renewal, and cleanliness, while promoting a healthy environment for children.

Conclusion:
Habeshian Graphics takes great pride in presenting the brand identity they have designed for JoyKid. Through meticulous attention to detail, they have captured the essence of JoyKid’s vision and mission, crafting a brand identity that reflects the brand’s core values and aspirations. With a focus on creating a safe, fun, and educational environment, JoyKid stands out as a unique destination where children can explore their creativity, develop their skills, and make lasting memories. Thanks to Habeshian Graphics’ expertise, JoyKid’s brand identity exudes positivity, inclusivity, and excitement, inviting families to embark on a journey of joy and discovery.