Born out of the desire to feel ‘Delightfully Wild’ even when sipping on a spiritless beverage, Joy Garden is a dream-like exploration into the world of non-alcoholic beverages. As someone who savors every moment with a good cocktail, there’s an inherent sense of lack when it comes to a parallel experience with zero-proof spirits.

The brand houses three different SKUs and flavor profiles—lavender, honeysuckle, and camomille. Each SKU is complemented with its own color system and cocktail line-up to convey morning, afternoon, and evening insinuating that the beverage can be enjoyed at any hour of day, without the guilt.

To honor the brand’s whimsy, all art-directed cocktail imagery was created using DALL-E. Each cocktail takes on a dream life all its own with florals and fluffy clouds conveying the airyness one experiences with each sip. Each bottle design utilizes even more dream-like imagery of florals and fauna escaping each woman’s mind in the form of a digital collage. These digital collages continue the morning, afternoon, and night motif, ensuring ease of navigation when consumers are deciding which flavor profile to pair with their enjoyment.

The brand merges a child-like sense of wonder; one that can only be described as running fast and fierce through tall grass catching butterflies with the sophistication of sipping on your favorite aperitif on a summer day. This botanical elixir is for those who don’t want to compromise on experience, sublime taste, or clarity of mind when choosing to forego the booze. Joy Garden is for the wild, the free, and those who take every opportunity to slow down and savor the moment.