“This project has been developed in order to highlight the main ingredients within a complete range of nutritional supplements. The nutritional content of each product has been made the principal element of the packaging which helps create good positioning at the point of sales.
Half the packaging is white and the other half is in color.
The name of the product is written in black on the white half of the background. There is horizontal line that runs across both the white and colour half of the packaging which also underlines the name of the product.
This new line of packaging creates a distinctive look for the product amongst the otherwise generic nutritional health products.”