” As part of a student project, we were tasked in creating the branding and packaging for a company that we create our selves. The packaging should work within a system but be able to stand out by themselves. My company, King & Market, is a handcrafted small batch, specialty chocolate company that resides in the heart of Charleston, South Carolina. Overall, I found that the final packaging design turned out very well. The design had a low country, homemade and handcrafted feel mixed with the high end elegance of King & Market’s product and the Charleston lifestyle. The final delivered packaging was printed on uncoated Neenah paper with a light, yet smooth texture.”
CREDIT
- Agency/Creative: Jordan Lee
- Article Title: Jordan Lee – King & Market Chocolate Packaging (student)
- Project Type: Packaging
- Format: Box, Pouch, Sleeve, Wrap
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
