For Jopen Craft Beer, Haarlem, the Netherlands, we created a new tasting proposition. To promote the different kinds of beer and get consumers tasting different flavors, we created a discovery 4 pack design.
For this we created a new four-pack for on the store shelves. A new construction was designed so it perfectly fits with the original bottle and label design. Using the Logo as the hero and different cutouts the four-pack really shouts from the shelves and will get lots of attention.
We also created the graphic design, together with the structural design, so the two are perfectly matched. In the graphic design there is lots of room for the circular design language of the brand and a colorful pallet to complement all the different beers, since every beer has its own main color.
We just did the major makeover for this brand with a new logo. Using this new logo as the here on the pack it reinforces the new look and brand recognition. On the bottles the logo also is used as the main attraction.
The construction gives a lot of room on the 4 sides to use for extra information.
It was a real challenge to create this visual look (construction) so it could be made on the current production machines and with one die-cut. But in the end it paid of branding wise and construction wise as it leaves us with a strong and easy to cary multipack, where the bottles are both protected and attractively presented.
When placing the packs in a display or as blocks on the store shelves the colorful packs and big logo’s will immediately attract attention. Next to a functional four-pack with a handle for carrying, it immediately functions as a branding and advertising tool for the complete brand.
- Agency/Creative: Van Heertum Design VHD
- Article Title: Jopen Craft Beer Discovery 4 Pack Design by Van Heertum Design VHD
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Netherlands
- Agency/Creative City: Tilburg
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Box, Tray
- Substrate: Pulp Board, Pulp Carton
- Industry: Food/Beverage
- Keywords: beer, craft beer, jopen, multi pack, 4 pack
Jopen Craft Beer: Jopen Craft Beer