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Joost Identities Packaging Design for Dore Rooibos Cosmetics Brings Purity to Life

Joost Identities Packaging Design for Dore Rooibos Cosmetics Brings Purity to Life

Dore cherishes your desire to take good care of yourself and your skin, and that philosophy is at the heart of our approach to skincare. We let your skin shine at every stage of life, enhanced by the powerful ingredient Rooibos.

Our products are not a panacea or quick fix—we do not believe in such solutions. Instead, we promise skincare products that make you and your skin happy, every day!

Preventive Skin Care
Preventive skincare has much in common with the everyday habits we already know and value. Consider the importance of daily hydration, applying sunscreen, eating nutritious food, regular exercise, and adequate sleep. All these habits contribute to preventing future skin problems and maintaining healthy, glowing skin.

Our Rooibos skincare products are developed with preventive skincare in mind. We invest not only in today’s skin but also in its future health and beauty. By being consistent in your skincare routine with antioxidants, hydrating, and cell-renewing ingredients, you help soothe, condition, and repair your skin. In doing so, you are also investing in skin that looks and feels good in the long run.

Exposure to the sun, air pollution, air conditioning, poor diet, and stress: your skin endures a lot daily. Even the thin leaves of Rooibos face a challenge—the hot, dry South African summer. Fortunately, nature has a solution. The leaves contain high levels of antioxidants that provide protection.

Scientific research shows that the protective effect of antioxidants works not only for the leaves but also for your skin. The natural action of antioxidants protects your skin from free radical damage. The antioxidants in Rooibos protect, help repair your skin, and have a soothing effect, just as nature intended!

Green Rooibos Extract as a Hero
This powerful natural ingredient acts as an antioxidant boost for your skin. The antioxidants in Rooibos protect and help repair your skin while having a soothing effect, just as nature intended! The synergy between our ingredients ensures that each product does more than just its job. The result? Radiant skin, whatever your age.

The power of rooibos lies in its ability to protect the skin from free radicals, thanks to the presence of polyphenols that act as powerful antioxidants. Additionally, the enzyme superoxide dismutase helps reduce fine lines by stimulating the production of healthy skin cells. Rooibos also contains high levels of flavonoids, which help improve sensitive skin. The rooibos used in Dore Rooibos Cosmetics is green rooibos extract, a non-fermented form of rooibos unlike the type used in making tea. The percentage of rooibos is 0.2%, which is comparable to using a tea bag on the skin.

Rooibos is known for its skin-friendly properties:

– Rooibos is packed with polyphenols, which act as powerful antioxidants. They help protect your skin from harmful free radicals that damage skin cells and cause premature aging.
– Rooibos contains a special enzyme called superoxide dismutase. This enzyme is known for its ability to effectively reduce wrinkles and stimulate the production of healthy skin cells, making your skin look more youthful.
– The high flavonoid content in rooibos can help improve sensitive skin. Moreover, the natural properties of rooibos have also been shown to help fight pimples, leaving your skin looking clear and healthy.

Sustainability and Quality
Sustainability and quality according to European standards are not mere selling points for us but a matter of course. Our products are 100% vegan and free from animal ingredients and testing. Like everyone else, we take responsibility for minimizing our ecological footprint.
We are constantly taking small steps to make this happen, such as:
– Eliminating plastic packaging by using recyclable tubes and bottles made from sugar cane, and working on sustainable caps.
– Developing new formulas that reuse ingredients and avoid harmful substances like microplastics.
– Choosing uniform packaging types to reduce waste, energy consumption, and costs.
– Sourcing certified Rooibos LTD extract from South African rooibos farmers.
– Partnering with Vegan Friendly and The Vegan Society.

Founders Drive
Our story begins in the rooibos fields of South Africa, where we discovered the unique qualities of the rooibos plant. These plants are so special that they cannot be grown in any other climate. For thousands of years, the local people have harnessed the power of the red bush, using it for various remedies such as rooibos baths to soothe babies’ skin. This knowledge about rooibos, a potent natural antioxidant booster, has been passed down and expanded through generations.

Captivated by the remarkable effects of rooibos, we were inspired to incorporate it into our own products. This inspiration marked the beginning of our skincare brand, Dore Rooibos Cosmetics. Our brand is not just a name; it represents our commitment to creating a pure, honest, and transparent skincare line enriched with the numerous beneficial properties of rooibos.

Welcome to Dore Rooibos Cosmetics, where our story began in the rooibos fields and now continues with your radiant skin as our focus. Sachiko & Peter















CREDIT

  • Agency/Creative: Joost la Housse - Joost Identities
  • Article Title: Joost Identities Packaging Design for Dore Rooibos Cosmetics Brings Purity to Life
  • Organisation/Entity: Creative
  • Project Status: Published
  • Agency/Creative Country: Netherlands
  • Agency/Creative City: Haarlem
  • Keywords: WBDS Creative Design Awards 2024/25

  • Credits:
    Founders - Client: Dore Rooibos Cosmetics
    Photography: Van Santen & Bolleurs

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