Nestled in the heart of Leszno (Poland), Jonston Distillery emerges as an illustrious establishment, renowned for its eclectic and exclusive array of handcrafted gins. This distinguished distillery prides itself on utilizing traditional copper distillation apparatus, a testament to their unwavering dedication to producing spirits of unparalleled quality and distinctiveness. Each meticulously curated batch is not merely a testament to the originality of Jonston but is also infused with a cornucopia of rare botanicals, thoughtfully sourced from the farthest reaches of the world, ensuring a sensory experience as rich and varied as the locales from which they derive.
Confronted with the task of devising an aesthetic and functional packaging solution for Jonston’s newly unveiled series of premixed cocktails, our objective was to craft labels that would resonate with the connoisseur’s eye and captivate the casual observer alike. Our creative journey led us to draw profound inspiration from the quintessence of Italian design principles. In doing so, we have brought the intricate nuances of Jonston’s ingredients to the limelight, through a packaging that is as smart as it is aesthetically pleasing. Our designs endeavor to strike a harmonious chord between the whimsical and the refined, subtly weaving the essence of Jonston’s storied brand into every aspect of the packaging. It is a tribute to the brand’s legacy—a visual symphony that plays to the tune of sophistication, with notes of playful charm and poise that echo the brand’s philosophy.
- Agency/Creative: FLOV
- Article Title: Jonston’s Premixed Cocktails Italian-Inspired Packaging
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: FLOV
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: cocktails, ready-to-drink, spirit
Art Direction: Grzegorz Chorostecki
Graphic design: Natalia Ankowska