Consuler – Real Estate Financial Rebranding

Overview: Consuler is a brand specialized in financial solutions for the real estate sector. Based in Curitiba, it works alongside developers and real estate companies, enabling major developments with efficiency, intelligence, and security.
More than consultancy, Consuler is a strategic arm: it anticipates scenarios, supports critical decisions, and creates pathways to transform ambitions into solid achievements.

Rebranding Strategy: The new identity is built on three main pillars: Strategic vision and precision, Agile and reliable solutions, and Clarity.
We created a visual system that communicates this value proposition across all touchpoints, from the symbol to the graphic language.

Visual Identity: The symbol incorporates architectural and projection forms, evoking growth, planning, and structure. The color palette blends institutional tones with contemporary accents, balancing tradition and innovation.
The visual system is adaptable and functional, designed for application across reports, presentations, stationery, and digital interfaces.
This structure enables the creation of visually coherent compositions while reinforcing Consuler’s role as a project articulator.

Result: The rebranding positions Consuler as a trusted brand in the real estate universe, with a professional and memorable presence. The new system conveys clarity, authority, and sophistication, strengthening its role as a strategic partner for large-scale business ventures.