About:
Jmad Care – A brand that sells skin care and health products, cosmetics, and functional foods specifically for women.

Mission:
Jmad Care’s mission is to bring customers specialized and effective skin care products and services. Positioned as a pioneer brand applying Nano True White technology – real, natural whiteness, from deep within. A trusted brand for customers who want to use and experience safe and effective skin care services.

Inspired by the brand message: “Jmad Care is the inheritance of the quintessence of Korean technology’s special features with the participation of experts to provide a specialized skin care & health solution”

The Jmad Care logo is derived from the image of a water drop, an interesting and magical image in nature. The image represents the convergence of quintessential and outstanding values, very close to the brand story of Jmad Care. The combination of arrow images represents the superior solution and effectiveness of the product. The smile is the final ending point, it implies satisfaction and thoughtfulness when customers experience the product / service at Jmad Care. In addition, the water drop image has a natural meaning, it represents the raw materials and ingredients in Jmad Care products that are safe and friendly to users.

The main color for the Jmad Care brand is white, it represents sophistication, purity and innocence. Black is the accent color representing prominence, superiority and luxury, pink represents skin color, it implies the effectiveness of the product.

In this project, Lucky Brand acts as a consultant, logo designer, brand identity, product identity, and media image consultant.