The rebranding of the well known brand “Jil”was our doing. Jil is an undergarments brand with over 100 years of quality, being in the market since 1927.
We revamped the iconic logo to feature a more modern look and to promote the concept of comfort and premium quality associated with French craftsmanship. The packaging of the different products had the same treatment as well as well as the interior and exterior design of the different points of sale.
- Agency/Creative: Bladesmith Branding
- Article Title: Jil Rebranding Project
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Egypt
- Market Region: Middle East
- Project Deliverables: Brand Creation, Brand Identity, Brand Redesign, Branding, Graphic Design, Identity System, Packaging Design, Rebranding, Research, Tone of Voice
- Format: Bag, Pouch, Tag
- Substrate: Plastic