Jewelry Branding by Industria
Jacques Kharlakian is a jewelry from São Paulo, Brazil. The challenge was to develop a luxury brand, emphasizing the founder’s family traditions and attract a refined audience. We’ve built a majestic and elegant brand with an authoritative and exquisite attitude. The identity we created features a crest with the company’s initials and royal elements, serif logotype and noble color palette, all harmonized to create a unique experience.
CREDIT
- Design Agency: Industria Branding Co
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Jewelry Branding by Industria
- Brand / Project Name: Branding for Jacques Kharlakian
- Strategic Deliverables: Research / Insight, Brand World, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines, Brand Experience
- Location: Brazil
- Market Country: Brazil
- Market Region: South America
- Product Category: Fashion
- Consumer Packaging Format: Bag, Box, Case, Clamshell, Tag, Wrap
- Consumer Substrate / Material: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
