Jacques Kharlakian is a jewelry from São Paulo, Brazil. The challenge was to develop a luxury brand, emphasizing the founder’s family traditions and attract a refined audience. We’ve built a majestic and elegant brand with an authoritative and exquisite attitude. The identity we created features a crest with the company’s initials and royal elements, serif logotype and noble color palette, all harmonized to create a unique experience.
CREDIT
- Agency/Creative: Industria Branding Co
- Article Title: Jewelry Branding by Industria
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Research, Tone of Voice
- Format: Bag, Box, Case, Clamshell, Tag, Wrap
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
