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Jeremiah McNulty Design – MacLeod Ale Brewing Co.

Jeremiah McNulty Design –  MacLeod Ale Brewing Co.

 

“The focus of the packaging was to boldly highlight the “MacLeod Ale” logo, so as to have a recognizable brand that would clearly stand out on the shelf from a distance. The cigar band label uses a colored graphic system that differentiates the variety of beers. To top it off, the bottle cap is a playful design of a “cap on a cap.” By taking advantage of these various printing techniques, the packaging reflects the craftsmanship of the beer itself. Beer and packaging are unmistakably MacLeod’s Cask Ale.”

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