Jean Guerreiro Design Self Branding Project

Jean Guerreiro Design Self Branding Project

My name is Jean Guerreiro, graphic designer with over 6 years of experience in various design spectrums, currently focused on visual identity and branding, both for companies and for self-employed entrepreneurs.

My work through design is to solve challenges in a strategic and aesthetic way, incorporating form, function and soul in the execution of projects. I have always been very inspired by illustrators and artists with strong and striking color palettes, since I was very young I have been dealing directly with illustration, design and creation, everything I saw, I liked to reproduce with pencil and pen in a very particular way. All of this has shaped the way I see the world and people. In addition, I wanted to bring more youth and energy, consistent with the way I work with my clients.

With all my life history, I decided to reinvent myself and bring more of my personality and evolution into my brand. I used the connection of two main elements to represent this: Eye: Which represents my entire perception and worldview as a designer. I also used the eye out of affinity with Egyptian culture, both with the representation of the eye of Horus and the eye of Ra. Shield: In addition to literally representing my last name, I use it as a symbol of information absorption, as the shield was created to absorb/protect the energy of a blow, for example. With this clear symbology, I defined three brand pillars which are: Observe, perceive and absorb. Which are crucial points for doing a good job as a designer.

One of the main features in my projects are the color palettes, always striking and with a lot of presence. Bringing this into my brand further reflects my personality and creates a connection with my projects.

CREDIT

  • Agency/Creative: Jean Guerreiro Design
  • Article Title: Jean Guerreiro Design Self Branding Project
  • Organisation/Entity: Freelance
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Porto Alegre
  • Market Region: South America
  • Project Deliverables: Brand Design, Brand Strategy, Identity System, Logo Design, Motion Graphics
  • Industry: Technology
  • Keywords: Branding, logo, Design, personal branding, logo design, eye

  • Credits:
    Art director: Jean Guerreiro

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