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Jean Guerreiro Crafts Unique Latin Brutalism Logo for Ecuadorian Creative Studio

Jean Guerreiro Crafts Unique Latin Brutalism Logo for Ecuadorian Creative Studio

A creative studio from Ecuador approaches each project with a fresh and innovative concept. Collaborating with various brands, it ensures that each one receives distinct and unique content. Capturing the essence of thunder, it strives to achieve the best ideas.

“We want each idea to have a high level of craftsmanship, being detailed, meticulously crafted, and personalized.”

Logotype: The overall anatomy of the logo echoes the concept of “Latin brutalism,” characterized by sharp and straight lines that complement the visual style of the illustrations. The objective is to emphasize and ensure readability for the brand name. To achieve this, we employ italics to introduce a disruption in the reading flow, adding a stylized touch to the design.

Colors: We use warm hues to represent our tropical heritage and cool tones to resonate with the brand’s enigmatic vibe. This balance renders our palette rich, dynamic, and multicultural. To further enhance this balance, we’ve divided our colors into two palettes: the primary palette, to stand out as the flagship of the brand, and the secondary palette, to support and develop institutional materials and social media content.

Illustrations: To enhance our core concept and enrich our universe, we’ve developed a series of illustrations that delve deeper into our narrative. Each holds its own unique story and lore. Our brand aims to pique curiosity, going beyond merely offering creative studio services to become a conduit for singular and potent tales.

A brand that expands globally while honoring its roots.

CREDIT

  • Agency/Creative: Jean Guerreiro
  • Article Title: Jean Guerreiro Crafts Unique Latin Brutalism Logo for Ecuadorian Creative Studio
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Porto Alegre
  • Market Region: South America
  • Project Deliverables: Brand Creation, Brand Identity, Illustration, Logo Design
  • Industry: Professional Services
  • Keywords: Illustration, Bold, Enigmatic, Colorful

  • Credits:
    Creative Direction: Jean Guerreiro
    Illustration: Jean Guerreiro

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