Aluxes are Mexican mythological beings who are the protectors of crops and animals. This project is a collaboration with Mida Maquinaria, UPM Raflatac and Estal. The label is printed in offset and hot foil stamping, serigraphic relief and shape extraction. The stopper symbolizes the earrings that these creatures wore in their representations. Printed by Mida Maquinaria, paper Icy White de UPM Raflatac and bottle: Clarior de Estal.
CREDIT
- Agency/Creative: Javier Garduño Estudio de Diseño
- Article Title: Javier Garduño Estudio de Diseño Create New Aluxes Tequila Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Brand Naming, Brand Strategy, Packaging Design, Product Naming
- Format: Bottle
- Substrate: Glass Bottle, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
