Overall branding and packaging for Jargo. This unique, but simple product which converts any standard mason jar to portable drinking container. Jargo makes it easy for you to take a refreshing beverage everywhere you go. We developed an hand drawn logo with an eye catching brand that used descriptive and playful typography that stands out on store shelf. The budget was very limited so we came up with a simple label wrap for packaging which also complimented the product itself in hand. Some store vendors required a hang tag for the product, in those cases the label wrap was replaced with the hangtag. We created additional in-store elements for Jargo such as counter displays and 3-bottle packs per vendor request. The combination of this Jargo brand look with this great product resulted in one of the best selling consumer products for it’s parent company Zing Anything.
CREDIT
- Agency/Creative: KRON CORP
- Article Title: Jargo Brand
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Identity, Branding, Industrial Design, Packaging Design, Retail Brand Design
- Industry: Food/Beverage
- Keywords: Packaging design, brand design, branding, drink container, mason jar, drink bottle
