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Japanese Tea Student Packaging Design Concept

Japanese Tea Student Packaging Design Concept

日本茶 | Japanese Tea
Since ancient times, many magical properties have been associated with Japanese tea. The concept of Japanese tea allows you to touch the ancient legends. The design is based on the idea of ​​mythical creatures making magic potions based on tea. Each creature has a special power, which it transmits with the help of a magical brew. Japanese Tea is a concept of non-alcoholic tea-based natural refreshing beverages. Amazing combination of tastes of japanese tea and juice of ripe fruits, forest herbs or wild berries. The Tea has the spirit of culture and the mythology of the islands of the rising sun!

Japanese Tea | Citrus ( 日本茶 | 柑橘類 ):
Citrus is tiger’s Potion. A tiger in Asian mythology is a symbol of valor and strength. The drink brewed by a tiger will give you a charge of strength and vigor.
Japanese Tea | Wild Mint: ( 日本茶 | ミント ):
Mint is bird’s Potion. A bird in Asian mythology is a symbol of the mind and enlightenment. The drink brewed by a bird will clear your mind and increase your level of concentration.
Japanese Tea | Wild Berry: ( 日本茶 | ベリー ):
Wild Berry is fox’s Potion. A fox in Asian mythology is a symbol of dexterity and patience. The drink brewed by a fox will give you a charge of dexterity.

CREDIT

  • Agency/Creative: Aleksandr Petukhov
  • Article Title: Japanese Tea Student Packaging Design Concept
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Krasnogorsk
  • Market Region: Europe
  • Project Deliverables: 3D Modelling, Art, Art Direction, Design
  • Format: Can
  • Substrate: Metal
  • Industry: Food/Beverage
  • Keywords: WBDS Student Design Awards 2022/23

  • Credits:
    Aleksandr: Petukhov
    Tutor: Leonid Slavin
    Tutor: Evgeny Razumov (British High School of Art and Design (Moscow)
    Design, Visualisation, Art-direction: Aleksandr Petukhov (British High School of Art and Design (Moscow)
    Illustration: Diana Martyncheva

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