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Japanese Happoshu With Low and Non Alcoholic Versions

Japanese Happoshu With Low and Non Alcoholic Versions

Ikigai (生き甲斐) is a Japanese concept that means “a reason for being.” Iki meaning “life; alive” and kai meaning “effect;result;benefit;”. My concept was to design two different versions of this Happoshu beverage: a low-malt beer version and an alcohol-free one. Different designs have been made on the 500ml and 330ml cans to give more dynamism and character to the range.

This japanese Happoshu is a part of Studio Blackthorns’ 366 Cans Challenge in 2020.








CREDIT

  • Design Agency: Studio Blackthorns
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: Japanese Happoshu With Low and Non Alcoholic Versions
  • Brand / Project Name: IKIGAI 500ml and 330ml Cans Design
  • External Design Credits: Designer Ludovic Mornand
  • Strategic Deliverables: Research / Insight
  • Design Deliverables: Packaging Design, Brand Creation, Graphic Design
  • Location: France
  • Market Country: Japan
  • Market Region: Asia
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal

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