Japanese Happoshu With Low and Non Alcoholic Versions

Japanese Happoshu With Low and Non Alcoholic Versions

Ikigai (生き甲斐) is a Japanese concept that means “a reason for being.” Iki meaning “life; alive” and kai meaning “effect;result;benefit;”. My concept was to design two different versions of this Happoshu beverage: a low-malt beer version and an alcohol-free one. Different designs have been made on the 500ml and 330ml cans to give more dynamism and character to the range.

This japanese Happoshu is a part of Studio Blackthorns’ 366 Cans Challenge in 2020.








CREDIT

  • Agency/Creative: Studio Blackthorns
  • Article Title: Japanese Happoshu With Low and Non Alcoholic Versions
  • Organisation/Entity: Agency, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: France
  • Market Region: Asia
  • Project Deliverables: Brand Creation, Graphic Design, Packaging Design, Research
  • Format: Can
  • Substrate: Metal

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