Japanese Craft Spirit Distilled from Rice, Barley and Ginger

Japanese Craft Spirit Distilled from Rice, Barley and Ginger

LURA Design Studio – Rihei Ginger

“ LURA Design Studio has designed the visual appearance of 「RIHEI GINGER」,
which is new brand of SHOCHU made by OCHIAI DISTILLERY that has100 years of history.

Under the concept of Japanese traditional aesthetic sense, “Wabi-Sabi” ,
sophisticated clear bottle was cut out its elements to the utmost limit.
When it’s lighted up, it has more stylish atmosphere and you can enjoy both taste and sight at the same time.

Being highly evaluated its Quality and Design Aesthetics,
LURA Design Studio received SHOCHU bronze medal and spirits packaging bronze medal at Los Angeles International Spirits Competition 2018.”