Every brand needs its own language, that’s why for our own studio we created a font family that speaks for us. Jana 101,102 and 103 allow Jana to speak graphically in a unique voice . With this project Jana launches a new way of commercial art consulting business producing catalyst ideas that can truly transform brands and culture.for this project Jana created a family of types that represent the brand voice. They can substitute de logo in any Touchpoint. The type becomes the brand . And any use of it with or without the name of the brand will still represent the jana creation studios brand..
Freddy Jana is the founder and creator of the branding he created jana creation studios somhe can combine his expertise in advertising ( he is the former creative Vice President of Ogilvy Dominican Republic) and his pasión for design ( he has being involved in many branding projects including Dominican republic’s country brand )
Jana, his new personal project celebrates the catalyst power of ideas, the capacity of our industry to transform behaviors , brands, companies and culture. This branding is treating typography as icons and iconography looking to create a language both visual and textual for a brand, gives the freedom to create branded pieces without mentioning the brand or the brand icon as the font itself becomes the brand.
This type inspired in 90 degree angles and curves evokes elegance in the 8bit digital world. Though was not inspired by video games, surely speaks in a youthful digital voice but with the elegance of a curated architectural type.
We are looking forward the evolution of this brand’s voice and how it will grow from now as headlines, quotes and body copy for future Jana projects. As visual voice that It is, Jana type can become icons, like the one that represent Fred itself,and texture
- Agency/Creative: Jana Creation Studios
- Article Title: Jana Visual Identity System
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Dominican Republic
- Agency/Creative City: Jana Creation Studios
- Market Region: South America
- Project Deliverables: Brand Identity, Logo Design, Type Design, Typography
- Industry: Mass Media
- Keywords: Typography, branding, type logos
Creative Director / designer: Freddy jana