CAPZ is not just an energy drink, it’s a full-blown movement designed for those who refuse to go unnoticed. Born from the belief that energy should be felt loud, unapologetic, and unrestrained, CAPZ fuels your vibe, amplifies every moment, and transforms ordinary experiences into high-octane adventures. The name CAPZ draws inspiration from the Caps Lock key, symbolizing maximum intensity, unrelenting boldness, and a “no-holds-barred” approach to life. Every sip is a declaration: go big, stay fearless, and never settle for half-hearted energy.
The concept behind CAPZ is deeply rooted in the chaotic beauty of urban life, the rebellious spirit of punk culture, and the relentless pulse of music festivals. Its visual identity—characterized by bold typography, vibrant neon colors, and overlapping words—is influenced by Swiss Punk graphic style, reflecting a fearless, expressive, and modern aesthetic that doesn’t just catch the eye but demands attention. CAPZ isn’t about blending in; it’s about standing out, making a statement, and embodying the raw, unstoppable force of youth, creativity, and audacity.
Whether you’re tearing through city streets, pushing limits at the gym, staying up late for a creative burst, or dancing until dawn at a festival, CAPZ keeps your energy at peak levels. Each can is meticulously designed to spark confidence, push boundaries, and celebrate the glorious chaos that makes life thrilling. CAPZ is more than a drink—it’s a lifestyle, a mindset, and a call to embrace intensity with open arms.
Join the CAPZ revolution. Crack your energy loud, own your moments, and live life at full volume—because with CAPZ, there’s no such thing as holding back. Your vibe is unstoppable, your presence undeniable, and your energy limitless. Get ready to amplify every heartbeat, every movement, every choice, and every experience. CAPZ doesn’t just energize; it empowers, inspires, and ignites a fearless approach to living boldly.




CREDIT
- Agency/Creative: Jamila Ahmadova
- Article Title: Jamila Ahmadova Creates A Fearless Identity For CAPZ That Redefines Energy Drink Culture
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Azerbaijan
- Agency/Creative City: Baku
- Market Region: Asia, Europe
- Project Deliverables: 2D Design, Packaging Design
- Format: Can
- Industry: Food/Beverage
- Keywords: ENERGY DRINK
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Credits:
Graphic Designer: Jamila Ahmadova