“The existing Ingham range was lacking excitement and failed to engage consumers at point of purchase. In response to retailer feedback, Ingham required a new line of packaging to reinvigorate the brand. Having an open brief to deliver a fresh new look, we developed packaging that was clear, modern and appealed to today’s health conscious consumer. The result was a trans-formative for Ingham’s, reinstating them as a trusted, innovative brand within a highly competitive market category. ”
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
