At a time when health has become a non-negotiable priority, Smart HealtHG is born, a pioneering program focused on lifestyle medicine that offers intelligent, preventive, and 100% personalized care.
Conceived and led by Dr. Henrique Grinberg, a cardiologist with international certification from the International Board of Lifestyle Medicine, the program brings together a multidisciplinary team to strategically accompany each patient – from the creation of habits to the achievement of real health and well-being goals.
More than treating diseases, Smart HealtHG focuses on preventing them with scientific and ethical rigor. The methodology combines science, empathy, and technology to create tailored self-care plans based on what really matters: each person’s lifestyle.
“Our commitment is to transformation. We believe that health is a daily construction – and that every choice matters. We are here to guide, motivate, and accompany each step of this journey with our patients,” says Dr. Henrique Grinberg.
Smart HealtHG’s objective is clear: to help people live longer and better, with balance, autonomy, and a lower risk of chronic diseases.
Because taking care of your health should not be a sacrifice – it should be an act of self-love.
The program is scientifically based on Lifestyle Medicine, in which Dr. Henrique Grinberg holds international certification from the International Board of Lifestyle Medicine, and on the transtheoretical model of behavioral change by Prochaska and DiClemente.









CREDIT
- Agency/Creative: Jairo Grinberg
- Article Title: Jairo Grinberg Designs a Precision Wellness Brand for Smart HealtHG
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: São Paulo
- Market Region: South America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Naming, Craft, Icon Design, Paperwork, Pattern Design, T-Shirt Design
- Industry: Health Care
- Keywords: #artdirection #brancreation
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Credits:
Head of Creative: Jairo Grinberg