Jailbird is a cage-free, fried chicken concept restaurant based in Dubai. For this unique brand, we created a feisty, charismatic rooster man to represent the fun and unapologetic essence of Jailbird. With bold typography and sarcastic looks, our rooster friend won’t hesitate to call out all the chicken haters out there. The sketch-like icons used throughout the brand embody the different aspects of this “Chuck Norris” type. Whether it is from crushing a soda can, arguing with a beef lover, or simply putting his boxing gloves on, our rooster is always ready to jump into action. The bright color gives the brand a fun and youthful look, ultimately capturing the striking taste Jailbird has to offer.
CREDIT
- Agency/Creative: This is EME
- Article Title: “Jailbird” Fried Chicken Concept Restaurant Based in Dubai
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: Middle East
- Project Deliverables: Brand Architecture, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Research, Tone of Voice
- Format: Bag, Bottle, Box, Wrap
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation