“Jailbird” Fried Chicken Concept Restaurant Based in Dubai
Jailbird is a cage-free, fried chicken concept restaurant based in Dubai. For this unique brand, we created a feisty, charismatic rooster man to represent the fun and unapologetic essence of Jailbird. With bold typography and sarcastic looks, our rooster friend won’t hesitate to call out all the chicken haters out there. The sketch-like icons used throughout the brand embody the different aspects of this “Chuck Norris” type. Whether it is from crushing a soda can, arguing with a beef lover, or simply putting his boxing gloves on, our rooster is always ready to jump into action. The bright color gives the brand a fun and youthful look, ultimately capturing the striking taste Jailbird has to offer.
CREDIT
- Design Agency: This is EME
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: “Jailbird” Fried Chicken Concept Restaurant Based in Dubai
- Brand / Project Name: Jailbird
- External Design Credits: Creative/Art Direction, Joel Martinez, Iris Morales ; Designers, Mariana Ramirez, Mariana Lopez
- Strategic Deliverables: Brand Architecture, Research / Insight, Brand World, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Graphic Design
- Location: United States
- Market Country: United Arab Emirates
- Market Region: Middle East
- Product Category: Fast Food
- Consumer Packaging Format: Bag, Bottle, Box, Wrap
- Consumer Substrate / Material: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation