Jacked Original is a streetwear fitness brand created for those who live and breathe the bodybuilding lifestyle. Designed for men aged 18 to 36 who take their training seriously, the brand goes beyond just clothing—it’s a statement of strength, discipline, and authenticity. With a focus on oversized t-shirts, hoodies, shorts, and accessories, Jacked Original merges style and functionality, delivering pieces that offer comfort and durability both in and out of the gym. Whether pushing limits in an intense workout or making a statement in everyday life, its products reflect the energy and passion of those who embrace the “maromba” lifestyle. Set to debut in 2025, Jacked Original enters a highly competitive market with a clear purpose: to build a strong and engaged community that sees the brand as a true representation of their lifestyle. To achieve this, the brand has developed a powerful and cohesive visual identity that communicates its essence—raw, intense, and unapologetically bold. Every detail, from typography to colors and materials, has been carefully chosen to reinforce its core values: strength, discipline, self-esteem, and belonging. Jacked Original speaks directly to its audience with a confident, no-nonsense tone of voice, embodying the drive and determination of those who live bodybuilding to the fullest. It’s more than just a clothing brand—it’s a movement, a mindset, and a lifestyle. By combining high-quality products with authentic communication, the brand aims to create a deep emotional connection with its customers, positioning itself as a reference in fitness streetwear. Jacked Original isn’t just about looking strong—it’s about being strong, inside and out.