Tip Jar Fund – a hospitality relief fundraising money for individuals affected by COVID-19 wanted to offer a bottled cocktail to help raise funds for their cause. Jack Hawkins was tasked with creating and building the brand and packaging and all assets in under a week – whilst also needing to find a way to stand out on shelf in the sea of homogenised bottled cocktail packaging that already exists. Jack is a multi-disciplinary creative director and was up for the challenge.
CREDIT
- Agency/Creative: Jack Hawkins Creative
- Article Title: Jack Hawkins Creative Design Tip Jars Mystic Identity Bringing Back Joy to Bottled Cocktails
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Industrial Design, Packaging Design, Photography, Product Architecture, Product Naming, Research, Retail Brand Design, Structural Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
