J1 is a Ginger Soda, Ginger soda is a carbonated soft drink flavored with ginger. It is consumed on its own or used as a mixer, often with spirit-based drinks. Commercial ginger soda commonly contains carbonated water, sugar or high-fructose corn syrup, and artificial or natural ginger-flavour. Ginger content is often listed on labels in a general “natural aroma” or “natural flavoring” statement, to preserve secrecy of the complex proprietary mix of spices, fruits and other flavors used; lemon, lime, and cane sugar are the most common ingredients. Pineapple and honey are also occasionally used.
J1 needed a new way and style of design to be represented to the market as a new brand and to encourage people to recognise it easily from its competitors.
The Concept of the design is using the wavy texture of the ginger roots, The main color of black ,Paige and orange bronze is not only to bring out its elegant style but also to represent the identity of the ginger root.
J1 has two shapes one original and the other is zero sugar.
The Process of the Design was creating several design styles to see how can we present the identity of this new drink using the client’s brief who wanted it to have only two colors and visualization of the ginger root.
- Agency/Creative: Rana Haroun
- Article Title: J1 Ginger Soda Packaging and Identity Designed by Rana Haroun
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Egypt
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Identity, Brand World, Graphic Design, Packaging Design
- Format: Can
- Substrate: Metal