xolve is a strategy-first brand consultancy headquartered in Ho Chi Minh City. We partner with ambitious businesses seeking to move from identity to influence. By integrating insight, strategy, design, and cultural understanding, we help fast-growing companies build cultural relevance, commercial resonance, and long-term equity.

Founded with the mission of amplifying the voices of brands shaping contemporary culture, Ivy+Partners has undertaken a comprehensive redefinition of its identity to align with its growing influence in Vietnam and Southeast Asia. xolve directed the project from brand strategy and visual identity to the creation of an adaptable design system that ensures both consistency and long-term relevance.

The fluid graphic forms developed by xolve serve as metaphors for dialogue, collaboration, and momentum, providing coherence while enabling diverse creative expressions across applications. The visual system is anchored by a bold signature yellow, supported by versatile secondary tones and dynamic gradients that convey cultural fluency and enduring creativity.

Typography plays a pivotal role, with FT Regola Neue balancing clarity and individuality to embody Ivy+Partners’ modern and adaptive character. Through this evolved brand identity, xolve has articulated Ivy+Partners’ bold spirit in a way that is strategic, contemporary, and globally resonant, positioning the consultancy for its next chapter of growth.