Iver C. Ranum Innovation Campus | Prepared for More™
A Future-Ready Brand Identity for the Next Generation of Innovators

Project Overview:
The Iver C. Ranum Innovation Campus is an exceptional educational hub designed to bridge the gap between classroom learning and real-world career opportunities. With state-of-the-art facilities and well-placed partnerships, the campus provides students with hands-on experience in high-demand career pathways.

Bluebird Branding – a Colorado-based branding agency – was tasked with reimagining the identity of Iver C. Ranum as a brand, to reflect its commitment to innovation, student empowerment and workforce readiness. This new brand needed to resonate with students, parents, and industry partners alike – setting the tone for purpose and opportunity.

Our Branding Approach:
We crafted a dynamic and future-focused brand identity built around the promise that every student at Iver C. Ranum Innovation Campus is “Prepared for More™”. Throughout our project, we needed to ensure that the brand felt both aspirational yet deeply rooted to its diverse student community.

Key deliverables included:
Brand Strategy & Positioning | Defining a compelling, future-focused brand narrative.
Key Messaging & Tagline Development | Establishing “Prepared for More™” as a unifying and recognizable brand promise.
Logo & Visual Identity System | A modern, scalable brand identity that visually encapsulates and reflects their new brand identity
Brand Architecture | A system that allows distinct career pathways to maintain individuality while reinforcing a cohesive parent brand.
Signage Design and Applications | Bringing the brand to life across physical and digital touchpoints.
Website Development | Creating a seamless online experience for students, educators, and industry partners.
Brand Launch Campaign | A strategy to introduce and establish the new identity within the community.

Outcomes & Impact:
The rejuvenated brand identity for Iver C. Ranum Innovation Campus has been embraced by students, faculty, and industry partners alike, positioning the campus as a beacon of opportunity for the next generation of innovators. The refreshed identity and strategic brand architecture have helped:

Elevate awareness of the campus and its cutting-edge programs thanks to eye-catching visual communication systems
Strengthen engagement with target audiences – including students, parents and industry partners.
Create a sense of synergy across career pathways with their now-established brand identity; while also preserving individuality.
Establish a scalable, future-proof brand that will grow alongside the institution.

Client Testimonial:
“Bluebird is responsive, creative, and incredibly talented. From the start, they took the time to truly understand our vision and the unique needs of our community. Their ability to listen to feedback and refine ideas made the entire process seamless and collaborative. We appreciate their professionalism and attention to detail and look forward to continuing our partnership. Highly recommend!” — Ryan McCoy, Executive Director | Iver C. Ranum Innovation Campus