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iTrainer Fitness and Workout Application Brand Identity by Hani Jamal Studios

iTrainer Fitness and Workout Application Brand Identity by Hani Jamal Studios

iTrainer is a fitness and workout mobile app. that works as your personal trainer. iTrainer uses Artificial intelligence to guide you through the different workouts. No matter how complex the workouts are, the A.I will scan your body and tell you if your posture isn’t correct, all through your phone’s camera.

We were asked to represent how technologically advanced iTrainer is while also showing the energy and dedication involved in working out and reaching your dream body.​​​​​​​

The logo represents the main and most important feature of the app which is monitoring your whole body through the phone’s camera by using four corners imitating the look of a view finder, between those corners we can see the body of a fit figure flexing it’s muscles.

The dominant color is the very energetic Electric Blue.
Electric blue communicates energy, movement and excitement as well as innovation and creativity. This color is paired with white, black and magenta to create a very energetic yet tech oriented palette.

The typography is bold and clean, bold to represent sports and clean to represent the high tech features of the app. The font family used is Gilroy which works perfectly with our needs.

Finally we can see the style of the imagery used which always shows movement, energy and fitness related visuals to remind the user of the purpose of the app.

The app jumped to the number 1 spot in only the first day of it’s beta launch “still on number 1” on the health and fitness category and placed third on the overall app store charts.

The next day it jumped to number 1 on the overall app store charts but went back to 7 in the next few days.

CREDIT

  • Agency/Creative: Hani Jamal Studios
  • Article Title: iTrainer Fitness and Workout Application Brand Identity by Hani Jamal Studios
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Cairo
  • Market Region: Middle East
  • Project Deliverables: 2D Design, Brand Design, Brand Guidelines, Branding, Graphic Design, Identity System
  • Industry: Technology
  • Keywords: Fitness, Health, Workout, Diet

  • Credits:
    Art Director: Hani Jamal

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