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Itamarzão Positions Machado Brothers Group as a Global Leader in Sustainable Mining

Itamarzão Positions Machado Brothers Group as a Global Leader in Sustainable Mining

Machado Brothers Group
Commitment to development. Respect for the environment. Connection to the future.

The Machado Brothers Group is a company that operates solidly and responsibly in the mining sector, distinguished by the extraction and sale of gneiss, limestone, and iron ore. With a well-organized structure and efficient operations, the group develops a complete production chain—from mineral exploration to the delivery of high-quality final products for different sectors of the economy.

The main focus is the extraction of gneiss, a resistant and versatile rock widely used in the construction sector, especially in paving, landscaping, and cladding. This material is widely accepted in the market for its durability and distinctive aesthetics, which positions the company as a leading supplier of this type of rock.

In addition to gneiss, the Machado Brothers Group also operates with limestone, intended for two strategic segments: agribusiness and the steel industry. In the agricultural sector, limestone is used to correct soil acidity, directly contributing to increased productivity and environmental balance. In the steel industry, the mineral plays an essential role in the purification of metals, being a fundamental input for the manufacture of steel and other metal alloys.

The iron extracted by the company is primarily supplied to steel mills in the domestic market, which use this resource in the production of structural materials for civil construction, the automotive industry, and various other industrial sectors. By serving these diverse sectors, the Irmãos Machado Group reaffirms its importance in strengthening the economy and supporting the country’s infrastructure.

More (+) than the conventional
More than a traditional mining company, the Irmãos Machado Group builds a vision of the future guided by sustainability, innovation, and social and environmental responsibility. The brand’s conceptual project was developed with the goal of repositioning the company in the market, not only as a supplier of mineral resources, but as an active agent in building a more balanced and conscious development.

The visual identity reinforces this proposition by highlighting the brand’s initials (IM) alongside the plus/plus symbol (+), creating a clear representation of the commitment to progress. This symbolism carries a strategic meaning: adding value, adding responsibility, adding solutions to the challenges of the present and the future. The “+” symbol also represents the intention to go beyond—to transcend convention, to achieve sustainable results, and to positively impact both the market and the environment.

By combining operational excellence, long-term vision, and ecological responsibility, the Irmãos Machado Group remains steadfast in its mission to extract, transform, and deliver more than minerals—to deliver value, impact, and a future.

CREDIT

  • Agency/Creative: Itamarzão
  • Article Title: Itamarzão Positions Machado Brothers Group as a Global Leader in Sustainable Mining
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Betim
  • Market Region: South America
  • Project Deliverables: Animation, Art, Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Tone of Voice, Branding, Creative Direction, Graphic Design, Icon Design, Logo Design, Rebranding, Tone of Voice, Type Design, Typography
  • Industry: Mining
  • Keywords: Mining, Construction, Sustentabilidade, Construção, Mineração, Branding, Brand Graphic Designer, Identity Visual, Identidade Visual

  • Credits:
    Designer: Itamar Silva Junior

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