Italia Turrita Pasta is a fictional packaging concept that merges sustainable design with the deep-rooted cultural heritage of Italy. Drawing inspiration from Italia Turrita—the allegorical female figure representing Italy’s unity, abundance, and historical legacy—the project pays homage to the country’s traditions in both visual identity and function. The packaging not only celebrates the symbolic richness of Italian culture but also invites users into a multisensory experience tied to food, nature, and craftsmanship.

Crafted from recycled textile waste through a process similar to traditional handmade paper-making, the packaging embraces environmentally conscious practices. Its tactile surface and soft textile fibers highlight a return to natural materials and slow design. A small tag, stitched to the package closure, contains seeds of classic Italian herbs like basil, oregano, or thyme—aromatics that naturally pair with Italian pasta dishes. Once opened, the packaging transforms into a reusable planting pouch, inviting consumers to grow their own herbs and continue the product’s lifecycle in a meaningful, eco-friendly way.

Graphics were printed using a laser-engraved relief plate suitable for small-batch production, ensuring precision and artisanal charm. The embossed logo on the tag was created using a 3D-printed die and blind embossing technique, adding texture and reinforcing the handcrafted aesthetic—honoring Italy’s legacy of fine printing, craftsmanship, and sustainable beauty.