West Berkshire Brewery were all set to grasp the booming NoLo alcohol market with a new range of flavourful, refreshing, alcohol-free beers. While they had the beers and name in hand, they turned to Thirst to develop a brand which showed there was more to good beer (and good times) than booze.
With new NoLo beers stacking up on shelves and filling up bar fridges, gone are the days where alcohol-free has to look healthy. As people flit between different occasions and choices, they only want the alcohol to be optional, not the image.
With that in mind Thirst knew the new brand needed to be bright, bold and unapologetically alcohol-free.
Taking inspiration from one of the many spaces the NoLo category thrives in – active refreshment – Thirst borrowed from cycle culture to build Solo’s brand.
A dynamic downwards arrow turns our product attribute into an iconc device. A bold wordmark paired with contrasting colours gives it the feel of a modern day colourful lycra combo.
Simple but strong, the design packs a punch on shelf, creating an enviable brand billboarding effect. By running brand activations in the cyclying community, it’s no surprise that everyone’s lining up to join team Solo.
CREDIT
- Agency/Creative: Thirst Craft
- Article Title: It Is Time To Go Solo
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Creation, Brand Identity, Brand World, Branding, Packaging Design
- Format: Bottle, Can
- Substrate: Glass Bottle, Metal
- Keywords: WBDS Agency Design Awards 2020/21
