Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Israeli Cosmetics Beresheet Dead Sea Design by PG Brand Reforming

Israeli Cosmetics Beresheet Dead Sea Design by PG Brand Reforming

Beresheet is a Dead Sea salt and mineral cosmetics brand. Beresheet in Hebrew means “genesis”. The purpose of ​​the brand is to provide “cosmetics for life”: it, just like all life, originated in the sea. This idea was reflected in the logo by moving from a subtle to a denser stroke: thus symbolizing the process of genesis.
In the packaging design, preference was given to minimalism: this created a calm, restrained brand character, much like the Dead Sea. The packaging also reflects the natural pattern of the Dead Sea salts through foil stamping, which at the same time resembles silver and the unevenness of salt deposits. This technique emphasizes the main ingredient of the product, its USP and the price category of the brand.
As a result of the project, 36 different SKUs were developed: salts, soaps, shampoos, creams, etc. The packaging is laconic and informative, which reflects the character of the natural cosmetics of the Beresheet brand.

Beresheet is a Dead Sea salt and mineral cosmetics brand. Beresheet in Hebrew means “genesis”. The purpose of ​​the brand is to provide “cosmetics for life”: it, just like all life, originated in the sea. This idea was reflected in the logo by moving from a subtle to a denser stroke: thus symbolizing the process of genesis.
In the packaging design, preference was given to minimalism: this created a calm, restrained brand character, much like the Dead Sea. The packaging also reflects the natural pattern of the Dead Sea salts through foil stamping, which at the same time resembles silver and the unevenness of salt deposits. This technique emphasizes the main ingredient of the product, its USP and the price category of the brand.
As a result of the project, 36 different SKUs were developed: salts, soaps, shampoos, creams, etc. The packaging is laconic and informative, which reflects the character of the natural cosmetics of the Beresheet brand.
Beresheet is a Dead Sea salt and mineral cosmetics brand. Beresheet in Hebrew means “genesis”. The purpose of ​​the brand is to provide “cosmetics for life”: it, just like all life, originated in the sea. This idea was reflected in the logo by moving from a subtle to a denser stroke: thus symbolizing the process of genesis.
In the packaging design, preference was given to minimalism: this created a calm, restrained brand character, much like the Dead Sea. The packaging also reflects the natural pattern of the Dead Sea salts through foil stamping, which at the same time resembles silver and the unevenness of salt deposits. This technique emphasizes the main ingredient of the product, its USP and the price category of the brand.
As a result of the project, 36 different SKUs were developed: salts, soaps, shampoos, creams, etc. The packaging is laconic and informative, which reflects the character of the natural cosmetics of the Beresheet brand.

CREDIT

  • Agency/Creative: PG Brand Reforming Company
  • Article Title: Israeli Cosmetics Beresheet Dead Sea Design by PG Brand Reforming
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Poland
  • Market Region: Global
  • Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Packaging Design
  • Format: Bottle, Box, Jar
  • Substrate: Glass Bottle, Plastic, Pulp Board, Pulp Carton

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
3
Good
Vote
7
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
6
Good
Vote
5
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
7
Good
Vote
4
Bad
Vote
0