Consumers are becoming more health-conscious, and preference is shifting towards more natural, organic and hygienic food than ever.
While taste is important and consumers cannot resist fried, oily and greasy stuff at times, considering health aspects, many tend to prefer healthy food nowadays. The need for a brand that breaks the convention of healthy food being tasteless or boring became a task.
And that gave birth to the idea of ‘Uncafe’. A company that is equally passionate about making your meals as healthy as you do. It is a contemporary and empathetic company that understands your health needs and lifestyle like they know their recipes. That fact that healthy food can be delicious and become a palatable part of our lifestyle had to be introduced to the world like anew. And, like eureka, we found our way.
Sometimes a small step can bring an enormous change. And, Uncafe is one such step. The experienced chefs and their unforgettable menu are a step towards transforming unadulterated ingredients into an exquisite dish.
And when it comes to the brand identity, we have kept our core intact. The logo design comprises two alphabets U and N from the name and two dots inspired by the Yin and Yang correlation symbol. The alphabets U and N with two dots depict two humans, which in our case is coming together of like-minded souls. The form is devoid of any frills and finished with soft rounded edges; the form connotes inclusivity, friendliness, and warmth. We’ve put a lot of thinking behind this so that our customers don’t have to overthink while dining out at Uncafe.
CREDIT
- Agency/Creative: Isobar
- Article Title: Isobar Creates Branding and Packaging Design for Uncafe
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Isobar
- Market Region: Asia
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Tone of Voice, Packaging Design
- Industry: Food/Beverage
- Keywords: Branding, Brand Identity, Logo Design, Packaging Design,
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Credits:
National Creative Director: Aalap Desai
Senior Creative Director: Sreejita Chakraborty
Associate Creative Director: Saurav Banerjee
Associate Creative Director: Sandipan Deb
Creative Supervisor: Abdul Ajharuddin Ahamed
Senior Art Director: Prashanti Nagashree
Designer: Dron Kumar
Senior VP - Strategy: Pragati Rana
