As Iskelet Design Works, we created a concept for an Ocean based cosmetics and skin care company. Product naming, tone of voice of the company, brand world and concept was created by us, we wanted to give the raw ocean vibes by focusing on minerals, the feeling you get after the sun on the beach. Branding and packaging is hand to hand on minimal duo-color design works. While designing packaging, instead of going plastic we chose ceramic and glass as the main material to support the organic ocean theme of the brand. ”Care from the Ocean & Beauty from the Sun” is the main slogan for the brand Riptide.
CREDIT
- Agency/Creative: Iskelet Design
- Article Title: Iskelet Design’s Branding and Packaging for Riptide
- Organisation/Entity: In-house, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Turkey
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Creation, Brand World, Branding, Graphic Design, Packaging Design, Product Naming, Tone of Voice
- Format: Bottle, Box
- Substrate: Ceramic, Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
