Isabella Romão is a Brazilian e-commerce that seeks to offer a new experience in fitness fashion through exclusive, modern and affordable pieces.
Unlike other brands in the segment, Isabella Romão seeks to provide a new experience and also a personal relationship with its audience, a relationship that we have at first through the brand name itself, which is nothing more than the name of the owner.
Based on the characteristics presented by the client and also on the owner herself, the entire visual identity project was developed and its developments, such as stationery and social media pieces.
Based on the company’s objective of inspiring new habits through fashion, we use dynamism as the main characteristic of the brand, which is reinforced by graphics that represent the idea of ​​change.
These graphics also have different shapes that can also be interpreted as the different proportions of the human body and different goals of each one.
In creating the symbol, we used a monogram with the brand’s initials that are also the owner’s initials to create a more personal relationship between the public and the company.
In its color palette, we seek to target the female audience through more subtle tones, which is another differential of the company vis-à-vis competitors.
Packages of social media pieces and website layout were also developed, thus strengthening and maintaining an exclusive and unique identity.