Irvetta Swimwear Branding by Alexandra Necula Design
Irvetta is an ethical luxury swimwear brand that consciously sources its fabrics to minimize the impact on the environment.
Irvetta swimwear is drawn to the symmetry that lattice evokes and reimagines it as a delicate way to adorn pure silk exquisite pieces. This symmetry is reflected in the Irvetta’s iconic logo.
The brand icon was an inspiration for their first collection, Irvetta’s Odyssey, and was reinterpreted as a side string on one-piece swimsuits and bikini tops.
- Design Agency: Alexandra Necula Design
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Irvetta Swimwear Branding by Alexandra Necula Design
- Brand / Project Name: Irvetta
- External Design Credits: Print Photography by Ciprian Kis, Fashion Photography by Suthathip Saepung
- Strategic Deliverables: Research / Insight, Brand Strategy
- Design Deliverables: Packaging Design, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines
- Location: Romania
- Market Country: United Kingdom
- Market Region: Global
- Product Category: Fashion
- Consumer Packaging Format: Box, Tag, Wrap
- Consumer Substrate / Material: Pulp Carton, Cotton Paper, Magnetic Cardboard