Irvetta is an ethical luxury swimwear brand that consciously sources its fabrics to minimize the impact on the environment.
Irvetta swimwear is drawn to the symmetry that lattice evokes and reimagines it as a delicate way to adorn pure silk exquisite pieces. This symmetry is reflected in the Irvetta’s iconic logo.
The brand icon was an inspiration for their first collection, Irvetta’s Odyssey, and was reinterpreted as a side string on one-piece swimsuits and bikini tops.
- Agency/Creative: Alexandra Necula Design
- Article Title: Irvetta Swimwear Branding by Alexandra Necula Design
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Romania
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Photography, Research
- Format: Box, Tag, Wrap
- Substrate: Pulp Carton