Iron Velvet is a new French digital studio based in Strasbourg that creates a web experience. They have a motto: the limits of wrecks. Establish a connection. A bellicose vocabulary, right? They also have a solid set of values, so the idea was to merge the idea of a secret brotherhood with a medieval style and the demanding codes that correspond to it. As they always produce a unique and modern web experience, I opted for a radical and impactful color palette (neon orange, dark blue and light gray): like a punch in the guts followed by a pat on the back (a hand of velvet in an iron glove). This set therefore gives a modern touch to illustrations of medieval and esoteric engraving styles. Finally, an original typography was composed especially for the studio with thick lines and radical cuts as well as generous curves in order to create a unique and striking whole.
CREDIT
- Agency/Creative: Buckwild
- Article Title: Iron Velvet Identity for French Digital Studio
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: France
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Experience, Brand Identity, Branding, Graphic Design, Identity System, Illustration, Research, Tone of Voice
- Industry: Technology
- Keywords: identity design typography graphism illustration branding medieval esoteric
