AKGraphics were tasked with designing a Halloween themed label for Hickey’s Barm Brack. We designed in a very traditional style and employed a classic looking typeface, to reflect the strong history of Barm Brack in Ireland.
We used a delicate line drawing style, with strokes spider-web-thin, to convey the creepy and eerie side of Halloween. Part of the illustration is printed with gold foil to advertise the prestige and quality of this product. Our label integrates well with the original Hickey’s label as they both use a palette of limited colours.
CREDIT
- Agency/Creative: AKGraphics
- Article Title: Irish Graphic Design Agency Designed Hickey’s Barm Brack Halloween Packaging
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ireland
- Market Region: Europe
- Project Deliverables: Graphic Design, Illustration, Packaging Design, Product Architecture
- Format: Wrap
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
