“Dama Blanca is a crafted beer from Andorra. Its name means “White Lady”, who is a character from a popular legend that tells how a beautiful woman with white clothes, took care of the citizens of this small country, and helped them to guarantee its independence. The graphic design is minimalistic, representing the white clothes of the lady. The main typography is hand-drawn and inspired by the Carolingian typographic shapes, as Charlemagne is known as the founder of the Principality of Andorra.
The brief was to create a modern and eye-catching packaging design with a strong personality, telling something about Andorra.”
CREDIT
- Agency/Creative: Irene Clua
- Article Title: Irene Clua – Dama Blanca
- Project Type: Packaging
- Format: Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
