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Ipirotissa X-Mas 2022 by Antonia Skaraki

Ipirotissa X-Mas 2022 by Antonia Skaraki

Since 1978, Ipirotissa has evolved into an exclusive delicatessen, bakery, catering, patisserie and market, presenting exceptional products sourced from all corners of the planet. Its cellar holds from worldwide varieties of spirits and wines to hard to find, limited editions. Its freshly baked traditional Greek pies compete with its unique selection of the finest artisanal pastries. It prides also to be one of the leaders in Yachting Provisions.

When tasked with creating festive containers for Christmas, we aimed to break away from the typical holiday clichés and introduce a fresh approach; make the outside of the boxes match the unique and diverse quality of the content.

So, we brought the spring blossom into the heart of winter. The resulting illustration depicts a gentle movement, as if a breeze carries delicate leaves, flowers, golden butterflies, and feathers—symbolic representations of small pleasures in motion. This vibrant tapestry of colors, sounds, and sensations encapsulates the joy and enchantment of a blooming Christmas spirit.

Upon closer inspection, the artwork reveals a captivating story. It tells the tale of an unexpected burst of sunlight that illuminates nature in the midst of Christmas, giving birth to an exclusive and magical spring. The blooming flowers attract golden butterflies, which upon fluttering their wings three times, are transformed into pure gold by the radiant sunrays. This radiant display then captures the attention of birds, who gracefully descend and find their perch among the branches, filling the air with their melodious songs. The harmonious blend of colors, sounds, and sensations conjures a profound sense of delight and wonder, which warms the hearts of people.

This imagery represents the quintessence of magic and joy. It captures the essence of a unique Christmas experience that transcends conventional expectations. Ipirotissa’s festive boxes invite individuals to embrace this alternative spirit, celebrating the delight and wonder that emerges when nature and the holiday season intertwine. It is a manifestation of the magic that lies at the heart of Christmas, bringing joy to all who encounter it.

CREDIT

  • Agency/Creative: Antonia Skaraki
  • Article Title: Ipirotissa X-Mas 2022 by Antonia Skaraki
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Greece
  • Agency/Creative City: Athens
  • Market Region: Europe
  • Project Deliverables: Illustration, Packaging Design
  • Format: Bag, Box
  • Substrate: Pulp Paper
  • Industry: Retail
  • Keywords: WBDS Agency Design Awards 2023/24

  • Credits:
    Creative Director: Antonia Skaraki
    Graphic Designer: Andreas Deskas

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