Yellow Brunch Cafe is located in the beautiful and historic city of Rethymnon, nestled on the northern coast of Crete. It is the exciting new venture of three lifelong friends who decided to join forces and bring their shared vision to life. Their aim was to create a unique and memorable coffee and food experience that stands out from the rest.
What truly sets Yellow apart is the depth of expertise that each friend brings to the table. One is a master in the art of brewing the perfect cup of coffee, another is a culinary wizard known for creating delicious and innovative dishes, and the third excels in managing efficient and friendly delivery services. Together, they have created a warm and welcoming environment where every detail has been thoughtfully considered.
The logo of Yellow Brunch Cafe is particularly meaningful. It features a symbol inspired by the three friends themselves, depicted as charming stick figures that embody the soul and spirit of the business. This symbol is paired with our carefully chosen typography, PF Handbook Pro, where the word ‘yellow’ is uniquely written using a combination of Greek and Latin characters. This distinctive choice reflects the cafe’s cultural blend and invites customers to connect with our brand on a deeper level.
The characteristic pattern of stick figures seen throughout the cafe’s design is not just decorative. It conveys a powerful message of unity and togetherness. The “three friends” motif symbolizes our belief that everyone who visits Yellow becomes part of a larger community. We want our customers to feel like they are part of the Yellow family, sharing moments of joy, holding hands, dancing, and having fun together.
Our illustrations are inspired by the vintage rubber-hose animation style, adding a touch of nostalgia and playfulness to the cafe’s identity. These illustrations are not just about aesthetics; they communicate messages and encourage our customers to try our delicious dishes and beverages, each with its own unique expression and personality.
Yellow Brunch Cafe boasts an extended color palette, chosen to reflect the vibrancy and diversity of our offerings. The name ‘Yellow’ itself is symbolic, representing brightness, warmth, and happiness. It also makes it easy to identify our business. The colors are used strategically across various categories of food, drinks, and events, allowing customers to easily navigate and find what they are looking for. Each color category helps to create a cohesive and visually appealing experience, enhancing the overall atmosphere of the cafe.
In conclusion, Yellow Brunch Cafe is more than just a place to enjoy great food and coffee. It is a space where friendships are celebrated, creativity is encouraged, and every customer is welcomed with open arms. Our dedication to quality, community, and joyful living is evident in every aspect of our cafe, from the carefully crafted menu to the thoughtful design elements. We invite you to come and experience the magic of Yellow Brunch Cafe, where every visit is an opportunity to create wonderful memories and become part of our ever-growing family.
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CREDIT
- Agency/Creative: Ioannis Stavgianoudakis
- Article Title: Ioannis Stavgianoudakis Crafts Yellow Brunch Cafe Visual Identity Design
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Rethymno
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Graphic Design, Logo Design
- Industry: Food/Beverage
- Keywords: yellow, yellower, brunch, cafe, coffee
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Credits:
Photographer: Astrinos Alexakis
Photographer: George Kanakis